By Michael Caron, President, Northbound Learning
Show me a sales professional in the top 10% of their industry and I’ll show you a person who is in the top 10% at managing their time.
Unfortunately, as salespeople, we are hard wired to be poor at juggling priorities and tasks. Studies show that most salespeople fall into the high “Influence” category of personality (from the D.I.S.C. profiling system), meaning that we are very good at influencing, communicating and adapting to change. Time management isn’t one of our strong points however. I’m often asked what biggest mistakes salespeople make are and poor time management ranks in the top 3. As you might expect, when working with sales teams, I have found that while they want to learn new presentation or objection handling techniques, growing their goal and time management capabilities provides the biggest & quickest performance gains.
In my experience, here is where most of us lose massive amounts of selling capacity: