Simple ways to get more prospecting results with less stress
By Michael Caron, President, Northbound Learning
Prospecting is universally the least liked aspect of a sales professional’s existence. Frustratingly, it also represents the greatest potential for income growth for most of us (including me). Here are 3 key areas for prospecting, or better put, business development success:
Have a script — When you’ve only got a few moments to give someone a reason to have a conversation with you, you’d better be able to convey what your message is in a clear, concise and complete manner. Just “winging it” almost always results in a rambling, powerless message that misses the “Compelling Business Reason”.
