Do you know your time quadrants?

Knowing where your time is being used will allow you to spend more time on the sales activities that make you money.

 
I don’t read many books but at least I try to implement good ideas from the ones I do get around to reading.  One of the oldest books on my shelf that is still in my top 10 is “7 Habits of Highly Effective People” by Stephen Covey.  The chapter on time management speaks of all activities in you life fitting into one of four quadrants.  The concept is that there are two variables that can be attached to any activity: 1) Level of urgency and 2) Level of importance.  Plotting one of these against the other produces four quadrants as in the diagram below.  Armed with this insight, you’ll be able to make better choices deciding what you’re going to spend your time on and be more effective.